WhatsApp Business API is a powerful tool for scaling customer engagement through verified, high-conversion messaging. However, to ensure quality and prevent spam, WhatsApp has introduced **broadcast messaging limits** — also known as **tier limits**. These limits define how many unique users a business can message in a 24-hour window.
WhatsApp broadcast tiers categorize your business's ability to send messages based on recent activity and message quality. You automatically move between these tiers depending on your usage and engagement levels. These are not paid upgrades but system-determined limits.
WhatsApp automatically promotes your business to a higher tier based on two factors:
Every number on the WhatsApp API is monitored for message quality. If users block or report your messages, your quality rating may drop, resulting in a downgrade or even temporary sending restrictions. Always use relevant templates, obtain opt-ins, and follow best practices.
With ChatFlur, you can track your broadcast performance, template approval status, and quality rating — all in one intuitive dashboard. We also guide you on keeping your messaging compliant and effective, helping you scale through the tiers quickly and sustainably.
"Focus on value-driven, opt-in messaging — and the tiers will scale with your growth."
Need help increasing your WhatsApp messaging limits? Get in touch with our team at ChatFlur to optimize your campaign strategy and reach more users seamlessly.
